Lifecycle marketing & CRM services

Customer insight. Thoughtful messaging. Reliable systems.

Make every stage of the customer relationship work harder.

Metric & Mocha helps growing Shopify and Klaviyo brands connect customer behaviour, creative messaging and dependable automation. Start with the problem; choose the engagement that fits.

01 · Diagnose

Lifecycle Opportunity Audit

Find where the experience breaks down and build a prioritised case for change.

  • Customer cohorts and commercial baseline
  • Journey, messaging and agreed event review
  • Prioritised roadmap and findings session

$2,000–$4,000 USD · 7–10 business days after prerequisites are ready

02 · Implement

30-Day Second Purchase Sprint

Turn an agreed opportunity into a working journey: useful product education, relevant follow-up and a considered next purchase.

  • Up to three agreed journeys and 12 messages
  • Segmentation, messaging, configuration and QA
  • Measurement setup, documentation and handover

$8,000–$15,000 USD · Approximately 30 implementation days

The delivery window starts when access, scope and assets are ready. Performance is evaluated over the relevant repurchase cycle; 30 days is not a promise of revenue uplift.

03 · Improve

Lifecycle Growth Partnership

Keep customer journeys relevant as products, audiences and business priorities change.

  • Monthly performance review and lifecycle priorities
  • Up to two defined optimisation projects per month
  • Journey maintenance, experiment review and team guidance

$5,000–$9,000 USD per month · Initial three-month scope

Recommended when there is a continuing backlog of useful work, sufficient customer volume and a need for ongoing ownership.

Clear boundaries from the start.

Each proposal confirms channels, deliverables, revisions, access, approval responsibilities and exclusions. Platform subscriptions, advertising spend, complex integrations and specialist extras are quoted separately.

The wider lifecycle

Our work can cover onboarding, replenishment, cross-selling, reactivation, loyalty and CRM reliability. Beauty and personal care are the starting focus; other repeat-purchase consumer brands are considered where the problem and capabilities fit.

Your next step

Find the opportunity worth acting on.

Start with a clear view of your customers, your journeys and the commercial case for improvement.